PT unlocked

Here's the thing about December: whilst most personal trainers are frantically chasing New Year resolution sign-ups, the smart ones are doubling down on the clients they already have. Because here's what trainers often miss: your existing clients are facing their biggest challenges right now, and how you support them through this period determines whether they'll still be training with you come February. December isn't just another month in your calendar. It's when your clien

Picture this: Your client Sarah has been training with you for eight weeks. She's smashed her first goal of losing 10 pounds, celebrated with a new workout kit, and then... nothing. The motivation tank hits empty. Sound familiar? Most trainers watch this cycle repeat endlessly: clients start strong, hit a goal, then mysteriously lose steam just when they should be building momentum. What if there was a psychological principle that could flip this script entirely? Enter the Go