Here's the thing that no one tells you when you first qualify as a personal trainer: your Level 3 certificate isn't what gets you clients. Your programming knowledge isn't what keeps them coming back. And your ability to count reps definitely isn't what makes someone choose you over the trainer next door. What actually matters? You. The person behind the clipboard. This is the foundation of everything we teach at PT Unlocked, and it's the first chapter in my book for a reason

Here's the thing that no one tells you when you first qualify as a personal trainer: your Level 3 certificate isn't what gets you clients. Your programming knowledge isn't what keeps them coming back. And your ability to count reps definitely isn't what makes someone choose you over the trainer next door. What actually matters? You. The person behind the clipboard. This is the foundation of everything we teach at PT Unlocked, and it's the first chapter in my book for a reason